About

I am a pragmatic, resilient and empathetic design leader with a technical background. I have worked in the tech industry in various roles since 2010, both technical and managerial, so I can zoom in and out to see the details as well as the big picture. I highly value collaboration, experimentation, feedback, facilitation and research.

I have designed solutions in code as a software engineer. I have designed interfaces, experiences and design systems as a UX designer. I have designed ideas, products, and research projects as a design and product leader. And now I am designing teams, organisations and conversations as an executive — with a deep understanding that the culture and structure of organisations plays a huge part in delivering high quality solutions for end users.

Experience

Experience Design Manager

Atlassian | April 2023 – Present

Skills: Design leadership, AI, People management, Research, Design systems

Australia's premier tech company. Worked across Search, Notifications, Teams, Links, Atlas, JWM, Jira, Automation and Rovo Studio — managing multiple design teams of up to 10 designers and leading cross-functional groups of 150+. Manage both product and content designers.

  • Led design team across Rovo Studio, an AI-powered platform for Atlassian users to extend their software with Automations, Agents and Apps
  • Part of the working group to upskill Atlassian's design org with AI tools and ways of working
  • Delivered presentation skills training to the design and research orgs in partnership with Mike Monteiro
  • Launched and oversaw SEQ research program, becoming a subject matter expert
  • Co-created founder-facing strategy for Atlassian Teams; driven technically complex Business Process Automation work
  • Hiring, performance management, contingent worker management and mentoring of designers outside my immediate team

Senior UX Designer

RMIT Online | March – October 2019

Skills: UX design, Research, Agile coaching, Management, Facilitation

Cross-functional Agile team building 6-8 week short courses in product management, blockchain, agile, Swift development and more. Managed two designers; integrated UX research into delivery cadence across three restructures.

  • Designed and integrated a research approach for a highly constrained product pipeline, empowering designers, learning designers and customer support staff
  • Created a theme system for a custom LMS enabling content editors to build visually pleasing courses without custom code
  • Trained various staff in UX research activities; performance management of technical and non-technical staff

Director of Product and Design

RateIt | June – November 2018

Skills: Product strategy, Executive leadership, UX design, Design Ops, Coaching

Growth-stage, venture-funded startup offering CX feedback software globally. Managed product team including designers, developers and PM; reported to CEO as part of executive leadership team.

  • Established Agile processes, Lean experiment framework and cross-functional approaches to problem solving
  • Developed product management framework, tooling and roadmap; UX research and design practice including hiring
  • Set up component-driven Design Ops approach with technical leads
  • Acted as technical sales lead and product marketer; project managed and executed new marketing website

Product and UX Designer

EstimateOne | October 2017 – June 2018

Skills: Design leadership, UX design, Research, Facilitation, Coaching

Growth-stage, bootstrapped SaaS for the commercial construction industry. Developed design and research practice from scratch; helped transition from a visually-led company to cross-functional, audience-led squads.

  • Transitioned organisation to Lean design processes; mentored junior designer in design thinking and UX skills
  • Established usability testing and research interview practice; trained the wider team
  • Assisted technical team's transition from Symfony/PHP to React/GraphQL with a component library

Founder

Estimate Work and Dim Valley | 2016 – 2018

Skills: Entrepreneurship, Product strategy, UX design, Front-end development, Consulting

Ran two businesses: a bootstrapped SaaS project management product focused on collaborative estimation (Estimate Work), and a UX consultancy (Dim Valley) consulting to startups including Circle In, IT Strategic and Tilista.

Early Career

UX Engineer

Clover | November 2016 – September 2017

Skills: UX research, UI design, React, Design systems, Lean

Combined UX and front-end engineering role at an emerging Fintech startup offering a robo-advice platform for millennials. Overhauled in-app onboarding for higher conversion; refactored component-driven React architecture; conducted generative and evaluative user research.

UX and Content Strategy

Weave | August – November 2016

Skills: UX design, Content strategy, Information architecture

UX design and content strategy across multiple clients. Notable projects: State of the Bays report for Victorian CES (first digital delivery), EWOV complaint process redesign, Nando's Australia website redesign.

UX Lead

Equiem | October 2015 – July 2016

Skills: UX research, UX design, Design sprints, People management

Initiated and led the UX department for a PropTech scale-up. Hired and managed a team of three UX designers; worked with engineering on execution and with stakeholders on product strategy.

Front-End Lead

Equiem | February – October 2015

Skills: Design systems, Drupal, Sass, JavaScript

Comprehensive theme system refactor. Removed 40+ sub-themes, introduced component-driven Sass, built an extensible icon library and configurable colour picker enabling fast client white-labelling at scale.

Software Engineer

Godel | August 2011 – February 2015

Skills: Drupal, PHP, JavaScript, Sass, Client management

Progressed from generalist to lead engineer at a web development agency. Led projects end-to-end: design, development, client relationships, marketing, content strategy, SEO and team training.

Skills and Expertise

Leadership

  • Hiring and performance management across technical and non-technical teams
  • Progressive and Teal org structures; anti-fragile team design
  • Product management: research-led visions, agility, transparency
  • Agile and Scrum implementations
  • Facilitation for conferences, meetups and senior stakeholders
  • Adult development frameworks; coaching and mentorship

Design and Research

  • Research operations (lean and formal): interviews, usability testing, card sorting, diary studies, ethnographic and guerilla research
  • Dovetail, Airtable, Drive research repositories
  • Component libraries and design systems at scale
  • UI design: colour theory, typography, accessibility, interaction design
  • Design Thinking, Jobs to Be Done, GV Design Sprints, Lean UX
  • Figma, Sketch, XD, InVision, Balsamiq, Optimal Workshop, UsabilityHub

Code and Technology

  • React, Angular, Elixir, Phoenix
  • Ruby, .Net, Symfony
  • ClojureScript, Hoplon, DataScript
  • Sass, CSS, HTML, JavaScript, PHP
  • Drupal, WordPress

Community and Other Experience

  • Hackathon Mentor
    Go Girl Go for IT, Girl Geek Academy, Girls in Tech

    Technical and design mentoring and judging at hackathons focused on women and girls in tech.

  • Conference and Meetup Speaker
    Be Responsive Melbourne, Drupal Melbourne, The Web Meetup, Agile Project Management Meetup, DDD Melbourne, Content Strategy Meetup, PHP Melbourne
  • Co-organiser
    IxDA Melbourne — Interaction Design Association

    Co-organised the Melbourne chapter, running in-person meetups.

  • Co-founder and Mentor
    Therapy for Designers

    Group mentorship for design communities, now a worldwide meetup. Co-founded alongside Simone Attanasio and Benaz Irani.

  • Mentor
    ADPList

    Ranked one of Australia's top mentors.

Education

  • BA (Advanced) in Arts
    University of Sydney | 2006–2009
  • UX Immersive (part-time)
    General Assembly Melbourne | October–November 2015

References

Celia Romaniuk
Head of Design — Atlassian
Managed Milly
Amanda Warmerdam
Director of Customer Experience — UsabilityHub
Colleague
Marcelo Zerwes
Creative Media Manager — RMIT Online
Managed by Milly

Full contact details available on request.