Experience
Design Manager — Automation & Central AI
Atlassian | June 2024 – Present
Design leadershipAIStrategyDesignUX researchManagementPublic speaking
Skills: Design leadership, AI, Strategy, Design, UX research, Management, Public speaking
Took on the Automation team within Teamwork Platform, growing it from 3 to 8 people. Drove strategy for unification of automation-like experiences across Atlassian. Moved to Central AI in May 2025. Prioritised and funded key experience projects including Contextual rulebuilder, Global automation and end-user automation. Drove vision sprints and zero-to-one design for net-new functionality in the competitive AI space.
Design Manager — Jira
Atlassian | Aug 2023 – June 2024
Design leadershipPeople managementDesignUX researchStrategyManagement
Skills: Design leadership, People management, Design, UX research, Strategy, Management
Moved to Jira Work Management after redundancy, then transitioned to Jira Core Experience Fundamentals. Hired three designers as part of team growth. Supported key initiatives that improved the usability of Jira for non-technical users.
Design Manager — Experience Platform
Atlassian | Apr 2022 – Aug 2023
Design leadershipPlatformDesign systemsMentoringDesignUX researchStrategyManagement
Skills: Design leadership, Platform, Design systems, Mentoring, Design, UX research, Strategy, Management
Joined Atlassian in Connective Collaboration, leading design across Search, Notifications, Linking Platform and Teams. Promoted from M3 to M50 then M60. Moved through Shared Experiences and Atlas before role was made redundant. Designed and implemented design reviews across the org. Sponsored designers as part of the design mentorship program.
Senior UX Designer
RMIT Online | Jan 2019 – Oct 2019
DesignUX researchManagementAgileStrategyCurriculum design
Skills: Design, UX research, Management, Agile, Strategy, Curriculum design
As Senior UX Designer at RMIT was responsible for UX research and design across the entire portfolio of both short courses and degree courses, all delivered online. Managed a team and collaborated with learning designers, service designers and strategists.
Director of Product & Design
RateIt | June 2018 – Nov 2018
Product leadershipExecutiveAgileDesign systemsDesignUX researchStrategyManagement
Skills: Product leadership, Executive, Agile, Design systems, Design, UX research, Strategy, Management
As Director of product & design, was in the leadership team acting as a connector between executive stakeholders and the delivery team. Responsible for managing the product team (.Net, Angular, Xamarin devs, UX/UI and a product manager). Successfully brought in Agile and Lean processes and tooling.
Product/UX Designer
EstimateOne | Oct 2017 – June 2018
DesignDesign systemsUX researchStrategy
Skills: Design, Design systems, UX research, Strategy
Worked with EstimateOne to establish their UX practice and human-centred product development process. Helped move their UI design towards a design system approach. Built a culture of design thinking and lean experimentation across their growing team.
Owner, Consultant (Web Dev & UX Design)
Dim Valley | May 2017 – Jan 2018
DesignFront-endPublic speaking
Skills: Design, Front-end, Public speaking
A consultancy firm providing modern business services — primarily website and brand design and development. Worked with various clients providing services including teaching, writing, public speaking, content strategy, copywriting, UX design and front-end development.
UX Engineer
Clover | Nov 2016 – Sept 2017
UX researchDesignFront-endDesign systems
Skills: UX research, Design, Front-end, Design systems
A hybrid role — half front-end engineer (React) and half UX designer & researcher. Worked closely with the engineering, product, marketing and leadership teams to design, test, build and measure features that became the foundational pieces of the Clover product and strategy.
UX Designer & Content Strategist
Weave Web Communications | Aug 2016 – Nov 2016
DesignContent strategyDrupalFront-end
Skills: Design, Content strategy, Drupal, Front-end
Content-first digital agency. Worked as a UX designer, Drupal site-builder and content strategist. Clients included large government organisations and small to medium businesses.
UX Lead & Front-end Engineer
Equiem | Sept 2015 – July 2016
UX researchDesignDesign systemsFront-endStrategyManagement
Skills: UX research, Design, Design systems, Front-end, Strategy, Management
As front-end lead, redesigned the codebase to be scalable and extensible, reusable and component-based. Started the company moving towards a design system approach and helped the team transfer their old code to the new paradigm.
Co-founder, Director & CPO
Estimate Work | Jan 2015 – June 2017
EntrepreneurshipProduct leadershipFront-endDesignUX research
Skills: Entrepreneurship, Product leadership, Front-end, Design, UX research
Estimate Work was a project estimation tool for digital agencies and studios, consultants and contractors. Using Monte Carlo simulation, built a tool to help teams plan better and deliver high quality work. As co-founder, did everything including research, customer interviews, marketing, product design and front-end code.
Web Developer
Equiem | Aug 2014 – Sept 2015
DrupalFront-endDesign systems
Skills: Drupal, Front-end, Design systems
Equiem's flagship product is The Portal, a Drupal 7-based SaaS tool sold to the property industry. Quickly shifted to front-end engineering, redesigning the theme system and moving towards a style-guide/component-based approach.
Lead Developer
Godel | Aug 2011 – Feb 2015
DrupalFront-endDesignManagement
Skills: Drupal, Front-end, Design, Management
End-to-end web development including Drupal, WordPress, PHP, JavaScript, jQuery, Sass and LESS. Worked with clients on content strategy, IA, copywriting, brand development and design. As Lead developer, worked with engineers on best practice and building scalable, maintainable sites.