About
I am a pragmatic, resilient and empathetic design leader with a technical background. I have worked in the tech industry in various roles since 2010, both technical and managerial, so I can zoom in and out to see the details as well as the big picture. I highly value collaboration, experimentation, feedback, facilitation and research.
I have designed solutions in code as a software engineer. I have designed interfaces, experiences and design systems as a UX designer. I have designed ideas, products, and research projects as a design and product leader. And now I am designing teams, organisations and conversations as an executive — with a deep understanding that the culture and structure of organisations plays a huge part in delivering high quality solutions for end users.
Experience
Experience Design Manager
Atlassian | April 2023 – Present
Design leadershipAIPeople managementResearchDesign systems
Skills: Design leadership, AI, People management, Research, Design systems
Australia's premier tech company. Worked across Search, Notifications, Teams, Links, Atlas, JWM, Jira, Automation and Rovo Studio — managing multiple design teams of up to 10 designers and leading cross-functional groups of 150+. Manage both product and content designers.
- Led design team across Rovo Studio, an AI-powered platform for Atlassian users to extend their software with Automations, Agents and Apps
- Part of the working group to upskill Atlassian's design org with AI tools and ways of working
- Delivered presentation skills training to the design and research orgs in partnership with Mike Monteiro
- Launched and oversaw SEQ research program, becoming a subject matter expert
- Co-created founder-facing strategy for Atlassian Teams; driven technically complex Business Process Automation work
- Hiring, performance management, contingent worker management and mentoring of designers outside my immediate team
Senior UX Designer
RMIT Online | March – October 2019
UX designResearchAgile coachingManagementFacilitation
Skills: UX design, Research, Agile coaching, Management, Facilitation
Cross-functional Agile team building 6-8 week short courses in product management, blockchain, agile, Swift development and more. Managed two designers; integrated UX research into delivery cadence across three restructures.
- Designed and integrated a research approach for a highly constrained product pipeline, empowering designers, learning designers and customer support staff
- Created a theme system for a custom LMS enabling content editors to build visually pleasing courses without custom code
- Trained various staff in UX research activities; performance management of technical and non-technical staff
Director of Product and Design
RateIt | June – November 2018
Product strategyExecutiveUX designDesign OpsCoaching
Skills: Product strategy, Executive leadership, UX design, Design Ops, Coaching
Growth-stage, venture-funded startup offering CX feedback software globally. Managed product team including designers, developers and PM; reported to CEO as part of executive leadership team.
- Established Agile processes, Lean experiment framework and cross-functional approaches to problem solving
- Developed product management framework, tooling and roadmap; UX research and design practice including hiring
- Set up component-driven Design Ops approach with technical leads
- Acted as technical sales lead and product marketer; project managed and executed new marketing website
Product and UX Designer
EstimateOne | October 2017 – June 2018
Design leadershipUX designResearchFacilitationCoaching
Skills: Design leadership, UX design, Research, Facilitation, Coaching
Growth-stage, bootstrapped SaaS for the commercial construction industry. Developed design and research practice from scratch; helped transition from a visually-led company to cross-functional, audience-led squads.
- Transitioned organisation to Lean design processes; mentored junior designer in design thinking and UX skills
- Established usability testing and research interview practice; trained the wider team
- Assisted technical team's transition from Symfony/PHP to React/GraphQL with a component library
Founder
Estimate Work and Dim Valley | 2016 – 2018
EntrepreneurshipProduct strategyUX designFront-end developmentConsulting
Skills: Entrepreneurship, Product strategy, UX design, Front-end development, Consulting
Ran two businesses: a bootstrapped SaaS project management product focused on collaborative estimation (Estimate Work), and a UX consultancy (Dim Valley) consulting to startups including Circle In, IT Strategic and Tilista.
Early Career
UX Engineer
Clover | November 2016 – September 2017
UX researchUI designReactDesign systemsLean
Skills: UX research, UI design, React, Design systems, Lean
Combined UX and front-end engineering role at an emerging Fintech startup offering a robo-advice platform for millennials. Overhauled in-app onboarding for higher conversion; refactored component-driven React architecture; conducted generative and evaluative user research.
UX and Content Strategy
Weave | August – November 2016
UX designContent strategyInformation architecture
Skills: UX design, Content strategy, Information architecture
UX design and content strategy across multiple clients. Notable projects: State of the Bays report for Victorian CES (first digital delivery), EWOV complaint process redesign, Nando's Australia website redesign.
UX Lead
Equiem | October 2015 – July 2016
UX researchUX designDesign sprintsPeople management
Skills: UX research, UX design, Design sprints, People management
Initiated and led the UX department for a PropTech scale-up. Hired and managed a team of three UX designers; worked with engineering on execution and with stakeholders on product strategy.
Front-End Lead
Equiem | February – October 2015
Design systemsDrupalSassJavaScript
Skills: Design systems, Drupal, Sass, JavaScript
Comprehensive theme system refactor. Removed 40+ sub-themes, introduced component-driven Sass, built an extensible icon library and configurable colour picker enabling fast client white-labelling at scale.
Software Engineer
Godel | August 2011 – February 2015
DrupalPHPJavaScriptSassClient management
Skills: Drupal, PHP, JavaScript, Sass, Client management
Progressed from generalist to lead engineer at a web development agency. Led projects end-to-end: design, development, client relationships, marketing, content strategy, SEO and team training.