Goal

UsabilityHub had just established their product team and had done their first ever round of OKR planning, with two specific quarterly objectives identified:

The goal to build a major feature was simply to get the product team forming (then hopefully storming, norming and performing). Prior to this the whole company had been working on a repricing project and there was no product roadmap or strategy yet.

My role

As Director of product my role here was not only to lead the strategy but to act as product manager and lead designer in this small team. I was supported by two engineers, the CEO and CTO, and the Director of CX who assisted primarily with discovery research and acted as a subject matter expert.

Achievements

Identify an opportunity

Explore the problem

Define needs and goals