• I refactored a huge amount of code into a robust React component system (deleting more code than I added!)
• Helped refine and improve the onboarding flow (through some deep and thorough user research and testing)
• I worked closely with the inspirational cross-functional team of experts to run an amazing Design Sprint (chatbots!)
• Conducted various rigorous and effective research and design projects around complex financial products and data visualisation.
• Increased their acquisition rate by around 40% through optimisation and UI/UX improvements
• I designed their dashboard and iOS app concepts.